For many people, TikTok is just a fun app for watching entertaining videos. But for countless creators, it’s much more than that—it’s their job and their main source of income. Unfortunately, TikTok will probably be out the door on January 19, 2025. Many creators are left wondering how they will support themselves if the app is no longer available. Let’s explore what this means for those whose livelihoods depend on TikTok, especially for those unfamiliar with how social media can generate income.
How Do TikTok Creators Earn Money?
TikTok creators—often called influencers—have various ways to monetize their content. Companies frequently pay creators to promote their products in videos, a practice known as brand deals or sponsorships. TikTok’s Creator Fund offers a program that pays creators based on the number of views their videos receive. The more views, the more they earn. During live streaming, fans can send virtual gifts to creators, which can be converted into real money. Creators can also utilize the TikTok Store, enabling them to set up a store within the app to sell merchandise or promote their small businesses directly from their profiles. Beyond these income streams, many creators capitalize on their TikTok presence to promote external businesses, ventures, or partnerships.
For some, TikTok is not just an extra source of cash; it’s their primary income. This money is how they pay rent, support their families, and invest in their future. The possibility of losing this income due to a TikTok ban is, understandably, alarming.
Why Is TikTok at Risk of Being Banned?
The discussion around banning TikTok largely stems from concerns about privacy and national security. ByteDance, a Chinese company, owns TikTok. Critics argue that the app collects large amounts of user data. Foreign governments could potentially access this data. While TikTok has repeatedly denied these allegations, many governments remain wary. India has already banned the app, and countries like the United States have considered taking similar steps. The Biden administration has set a deadline for TikTok to be banned in the U.S. by Sunday unless ByteDance sells its stake, citing security concerns. This development has significant implications for social media users and content creators nationwide.
What Happens to Creators If TikTok Gets Banned?
For creators who rely solely on TikTok, a ban could have devastating effects. The most immediate consequence would be the loss of income. Without access to the platform, creators would no longer be able to reach their audience, meaning they would also lose their brand deals, creator fund payments, and earnings from live streams.
Starting over on another platform isn’t as simple as it sounds. Building a large, engaged audience on social media used to take years, and many creators worry that their success on TikTok may not transfer to other platforms like Instagram or YouTube. Plus, not all social media platforms offer the same tools or opportunities for earning money, which could make it harder for creators to make a living.
How Are Creators Preparing for a Possible Ban?
To prepare for the possibility of a TikTok ban, many creators are taking proactive steps to protect their careers. One common strategy is diversifying their online presence by creating accounts on other platforms like Instagram Reels or YouTube Shorts. By expanding their reach to multiple apps, they reduce the risk of losing their audience entirely if TikTok becomes unavailable.
Some creators are also finding ways to connect with their fans outside of social media. For example, they’re building email lists, launching personal websites, or starting small businesses. Others are exploring new ways to earn money, such as offering online courses, selling products, or collaborating with brands in different formats.
How Can Supporters Help Creators?
Fans (subscribers) play an important role in helping creators during uncertain times. If a TikTok creator you enjoy moves to a new platform, consider following them there to show your support. Sharing their videos or posts can also help them reach new audiences and rebuild their following. If they offer products or services, making a purchase is another meaningful way to contribute.
Conclusion
A TikTok ban would affect more than just the ability to watch short videos. For thousands of creators, it could mean the loss of a livelihood and financial stability. While many creators are working hard to prepare for this possibility, the road ahead is uncertain and challenging. It is already hard out here when looking for a job (trust me I know) so I am sure some of these creators may be terrified.
As fans, colleagues, or simply compassionate individuals, we can all play a role in supporting creators during this time. By helping them find new opportunities, we can ensure they continue to thrive, even if TikTok is no longer around.